NL Eats is seeking a team of Digital Marketing Analytics students to conduct an in-depth analysis of their paid media campaigns across Meta Ads and LinkedIn Ads. The project aims to bridge the gap between academic learning and practical application by allowing students to work with real campaign data. The goal is to uncover insights and provide actionable recommendations to optimize NL Eats' advertising strategies. Students will evaluate key metrics such as CTR, CPC, ROAS, and audience engagement, and integrate data across platforms to identify trends and gaps. This project offers a unique opportunity to apply digital marketing analytics in a real-world context, contributing to NL Eats' mission of fighting food insecurity.

The project will culminate in a comprehensive analysis report detailing the effectiveness of NL Eats' paid media campaigns. Students will also create a data visualization dashboard using tools like PowerBI, showcasing key performance metrics. Additionally, they will provide actionable optimization recommendations, including strategies for audience targeting, budget allocation, and ad creative enhancements, to improve campaign performance and maximize ROI.